About

Vijay Prakash Anand is a management post graduate in Marketing from Symbiosis, Pune and an economics honours graduate from St. Xavier’s, Ranchi. He has more than 17 years of experience in the field of Advertising, Corporate Communications, Marketing, Academics and Research. His areas of expertise include Marketing Management and Integrated Marketing Communications (Advertising & Promotions). He has taught at leading B-Schools in India like IIM Ranchi, Symbiosis, Pune, Bharti Vidyapeeth, Pune, Pune University MBA Department as a visiting faculty member and in EMPI Business School, New Delhi, NIILM Centre for Management Studies, New Delhi and IES Management College, Mumbai University, Mumbai as a full time faculty member. His book ‘Marketing Management, An Indian Perspective’ is recommended as a text book for Marketing in Executive PG Program in Management at IIM Ranchi (Book is available on all leading E-Commerce Websites like Flipkart, Infibeam etc.). He has edited four newsletters and news magazines and presented multiple papers in national and international conferences. He has also published papers in journals of national and international repute. He is pursuing his Ph.D. in the area of Green Marketing. He is currently working as Assistant Professor – Marketing at Jaipuria Institute of Management, Lucknow and is also a Visiting Faculty to IIM Ranchi.

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